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Quick start: your first ad

Create your first advertiser, campaign, ad, and zone in 5 steps – and go live with your first ad.

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Your first ad in five minutesVideo coming soon

Fastest way: open the Setup wizard in the panel. It walks you through all five steps automatically and is recommended for the first setup.

Step-by-step guide

Step 1: Create an Advertiser

An Advertiser is the company or person running ads. All campaigns are assigned to an advertiser.

  • Enter the advertiser name (e.g. company name)
  • Provide a contact email for reports and invoices
  • Mark as active so campaigns can be served

Step 2: Create a Campaign

A Campaign groups ads under a budget and time period. Choose the right type for your goal:

  • Budget: CPM billing with a daily or total budget cap
  • Impression: fixed quota, stops after X impressions
  • Fixed: time-based without a limit, ideal for sponsorships

More about campaign types

Step 3: Upload an Ad

An Ad is the actual creative – either an image or an HTML banner.

  • Image Ad: Upload JPG, PNG, GIF or WebP + provide a click URL
  • HTML Ad: Any HTML/CSS/JS – click tracking via server-side link rewriting

Multiple ads in a campaign rotate by weight. The weight determines how often each ad appears relative to others.

Step 4: Set up a Zone

A Zone is an ad placement on your website. After creating one, you receive an embed code.

  • Provide a name and pixel dimensions
  • Assign a campaign to the zone (Zone Assignment)
  • Set a priority when multiple campaigns compete

More about zones and embed code

Step 5: Track your stats

Once the embed code is live on your website, ad delivery begins. Impressions and clicks are shown hourly in the dashboard.

You're all set! Visit the Panel Dashboard to see impressions and clicks in real time.

Embed Code

After setup, the wizard completion screen shows your embed code. It looks like this:

<script src="https://your-server.com/go/sn/42.js" async></script>

The number 42 is the zone ID. The script loads asynchronously – it does not slow down your page load.