Tutorials
Campaigns
Campaign types, budget settings, pacing and status logic in AdManta: how a campaign starts, runs, pauses and ends, and why it may not deliver.
Campaign types comparison
| Feature | Budget | Impression | Fixed |
|---|---|---|---|
| Billing | CPM (per 1,000 impressions) | None (quota-based) | Flat fee / sponsorship |
| Stop condition | Budget exhausted (daily or total) | Max. impressions reached | End date passed |
| Pacing | Yes (optional + Smart Boost) | Yes (optional) | No |
| CPM field required | Yes | No | No |
| Typical use | Performance campaigns | Guaranteed reach | Sponsorships, continuous presence |
Field reference
| Field | Required | Description |
|---|---|---|
name |
Yes | Internal campaign name. |
campaign_type |
Yes | Type: budget, impression or fixed. Cannot be changed after creation. |
start_date / end_date |
No | Run-time limits. Without an end date the campaign runs until the budget is exhausted. |
cpm |
Budget type | Price per 1,000 impressions in EUR. Determines cost calculation. |
total_budget |
No | Maximum total spend in EUR. The campaign stops when this value is reached. |
daily_budget |
No | Maximum spend per day. Limits daily delivery. |
max_impressions |
Impression type | Maximum number of impressions before the campaign automatically stops. |
pacing_enabled |
No | When true: budget is spread evenly across the campaign's run time. |
smart_pacing_enabled |
No | Enables Smart Boost: automatically increases delivery when CTR exceeds the threshold. |
is_active |
No | Manual on/off switch. Inactive campaigns are not served. |
Status badges
The campaign dashboard shows a status badge on each entry reflecting the current state:
Active
Campaign is enabled, run-time is valid, budget is available. Ads are being served.
Inactive
Manually disabled (is_active = false). No delivery.
Scheduled
Start date is in the future.
Expired
End date passed or budget fully exhausted.
Pacing formula
When pacing is enabled, the server calculates a target budget for each hour based on the remaining run time:
hourly_target = remaining_budget ÷ remaining_hours
If the current hourly spend is below the target, the server reduces delivery. With Smart Boost, delivery is increased when CTR exceeds the configured threshold – up to the configured boost percentage.
More details about CPM calculation, pacing scenarios, and Smart Boost can be found under Budget & Pacing.